12-13 February 2016

Design Thinking - human centered approach



                                Piotr Gawel & Magdalena Jakubowska

Training description


The overall goal of this Design Thinking course is to raise your appetite for designing better products, services, processes, strategies, spaces and systems. Design Thinking helps you to develop practical and innovative solutions for your problems. In this course you will develop a solid understanding of the fundamental concepts of Design Thinking and you will learn how to implement your new knowledge in your professional work life.


What is Design Thinking?


Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, CEO of IDEO.org


What you will learn?

  •   How to initiate a new working culture based on a user-centric approach, empathy, and playful testing.
  •   How to understand your customer/users needs with tools like user-journey mapping, storyboards, touch-points.
  •   How to boost your own creativity and break the blocks you/your team face for structured idea generation.
  •   How to go into early and fast prototyping as well as testing methods that will help you reduce risks and accelerate organizational learning. This is especially important if you are responsible for the introduction of new products and services.

Program of the Training





14.00-14.30 Getting to know each other

14.30- 16.00 Design Thinking-  introduction to the methodology.

16.00-18.00 Design Thinking Jam




09.00-09.30 Design Thinking-  introduction to the methodology.

09.30-10.30 Empathising

10.30- 11.00 Defining Problem

11.00- 12.30 Ideation

12.30-13.30 Lunch

13.30- 14.30 Prototyping

14.30-15.30 Testing

15.30-16.00 Summary of the process